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For the qualified instructor who knows she's ready for something of her own.
FREE STARTER GUIDE
10 Things I Wish I Knew Before Opening My Studio
WHAT'S INSIDE
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Why your first clients won't come from where you expect
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The pricing mistake that nearly broke me — and how to avoid it
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What to set up before you open your doors (not after)
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Why "build it and they will come" is a lie
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The one thing every sustainable studio has in common
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How to create community before you have a community
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What I'd tell my day-one self about money
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The scheduling decision that changed everything
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Why your niche isn't your limitation — it's your superpower
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What "ready" actually looks like.
Start here.
It's completely free.
WHO THIS IS FOR
You might be exactly who I'm talking to.
01
You're qualified and ready - but stuck.
You have the certificate. You have the skills. You just don't have the roadmap to make it a real business.
04
You've been piecing it together yourself.
Advice from people who've never run a fitness business. You're exhausted and you haven't even launched yet.
02
You're undercharging and you know it.
You're giving more than you're getting back. You want to fix that without losing the people you love teaching.
05
You want a mentor,
not a course.
You don't want 47 modules and a Slack group. You want real, specific, practical guidance from someone who's actually done it.
03
You want something
of your own.
Not someone else's studio, someone else's rules. Yours. Intentional, beautiful, and built around the life you actually want.
06
You're almost ready to begin.
You just need someone to tell you honestly: what to do first, what to skip, and what will make the biggest difference fastest.
THE PAID RESOURCE · AUD $27
The Studio Ready
Blueprint
Everything you need to open and run a sustainable boutique movement studio. Four comprehensive chapters that take you from vision to viable — written by a studio owner who's been doing this for years and learned most of it the hard way.
CHAPTER ONE
The Vision & Viability Framework
Clarify exactly what kind of studio you're building and whether it will actually work — before you sign a lease or spend a dollar.
CHAPTER TWO
The Pre-Opening Checklist
Every practical thing you need to set up before you open your doors. Systems, legals, scheduling, software, insurance — in the right order.
CHAPTER THREE
Building Your Client Base
How to find your first clients, keep them, and build a community that actually sustains your studio long-term. Without running on empty.
CHAPTER FOUR
The Sustainable Studio Model
Pricing, scheduling, capacity, and the financial decisions that determine whether you build something you love or a job you resent.
ABOUT JENNIFER
I built something I love. I want to show you how.
I'm Jennifer Lyddiard — yoga, Pilates, barre and strength coach, and owner of Gumtree Wellness & Movement in Murrumbateman, NSW. I've been in the movement industry for years, and I've made most of the mistakes so you don't have to.
I know what it's like to love what you do and have no idea how to turn it into something financially sustainable. I know the exhaustion of undercharging. The overwhelm of doing everything yourself. The guilt of wanting more when you already love your work.
Studio Ready exists because I kept answering the same questions from women just like you — and I realised the answers deserved a proper home.
FREE STARTER GUIDE
Get your free guide and start today.
Studio
Foundations
The guided programme for women ready to build.
WHAT IS IT
The Blueprint gives you the roadmap. Studio Foundations walks you through it — step by step, with Jennifer beside you. A small-group guided programme for women who are done planning and ready to open their doors. Details coming soon.
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FREE GUIDE
02
BLUEPRINT
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FOUNDATIONS